The “Put Your Foot Down, Mississippi” campaign is a call to all Mississippians to take steps toward ending the misconceptions surrounding HIV/AIDS by educating themselves, getting tested to know their status, protecting themselves proactively against HIV, and doing their part to stop the spread. The campaign focuses on encouraging people to engage with content that will help strengthen understanding about HIV/AIDS from a scientific perspective, how it spreads, and practical ways to protect yourself and those you love.